The heart of iittala’s design philosophy is formulated along Kaj Franck’s early thinking that 'objects should always be appropriate, durable and functional'. iittala doesn’t believe in 'throwawayism' but endlessly combining objects in new ways, refreshing everyday life, which is also a choice for a more sustainable society. Even earlier than Franck, Alvar Aalto made waves in the 1930s when the now iconic Aalto vase was first presented at the Paris World Exhibition.
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